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Eris

Eris is a parody sportswear label, stylized ERIS, that has featured in earlier series entries and is due to appear in Grand Theft Auto VI. Series lore links the company to a 2008 steroid scandal involving co-founder Pete Vassal and to journalist claims that it deflects attention from unethical labor practices in Africa and Southeast Asia. Its self-mocking advertising hawks perpetually re-released 'limited edition' Pump-Ups sneakers.