Ragga Rum

Ragga Rum is shown in Grand Theft Auto VI’s first trailer on a poster attached to the entrance of Uncle Jack’s Liquor. The advertisement depicts a bottle carrying a $16.99 price tag. Its packaging uses a revised bottle design and different lettering from the earlier HD Universe presentation.

The trailer establishes the brand’s presence in Leonida through this liquor-store advertisement. No trailer timestamp, flavour listing, or in-game purchase information is identified for the GTA VI appearance.

The GTA VI bottle’s shape, seal and typeface closely resemble Captain Morgan, making that Jamaican-origin rum the clearest real-world basis for the redesign. The circular badge on the newer Ragga Rum bottle has also been compared with emblems used by Doctor Bird’s rum bottles, although that connection is presented as a possible influence rather than a confirmed model.

Earlier Ragga Rum branding used Jamaican colours similar to those of another Jamaican rum brand. The new presentation therefore shifts emphasis toward the Captain Morgan-like container, seal and lettering.

In Grand Theft Auto Online, Ragga Rum liveries are available for the Drift Tampa, Flash GT and Drift Yosemite. Their designs adapt the look of Hoonigan Racing and Monster Energy racing liveries, linking the fictional rum label’s motorsport imagery particularly to Monster Energy branding.

Ragga Rum also made a non-canon appearance elsewhere in the series, separate from its established HD Universe appearances and the GTA VI trailer advertisement.