REC 235 / 356 · Leonida atlas
Rimm Paint
Paint manufacturer ST · Statewide
Rimm Paint is an automotive paint manufacturer from Grand Theft Auto V and Online that is due to appear in Grand Theft Auto VI. Its logo styles the word "RIMM" inside what resembles an unscrewing paint tin lid, and its slogan is a crude double entendre in typical Rockstar fashion. The company once ran a factory in the Strawberry district of Los Santos that had fallen into disuse by 2018.
Second Trailer Shelf Appearance
Rimm Paint’s GTA VI appearance was confirmed by the second trailer: a can sits on a shelf behind Brian Heder. The material gives no timestamp for the shot and does not place the sighting within a named Leonida region. No GTA VI vehicle sponsorship, paint scheme, shop, factory, or other use is identified beyond that visible can.
Online Racing Sponsorships
Before its GTA VI confirmation, Rimm Paint appeared in Grand Theft Auto Online as a major sponsor on several vehicles, including the Benefactor Schlagen GT, Pegassi Zorrusso, and Benefactor Krieger. The Schlagen GT and Krieger each have Rimm Paint liveries whose bright, paint-splatter designs connect directly to the company’s automotive-paint trade.
Its placement alongside Coverup indicates that both brands focus on vehicle paint products. Rimm Paint’s sponsorship liveries make the brand more prominent on performance-oriented vehicles than its earlier background appearances, while the GTA VI trailer has so far shown only packaged paint rather than a livery or branded vehicle.
Media
Rimm Paint on the GTA Wiki
Location data via GTA Wiki (Fandom), CC BY-SA 3.0. Summary text is our own editorial writing.