24/7

A 24/7 storefront is visible far in the background of the opening shot of Grand Theft Auto VI's second trailer, placed in Key Lento. A separate clip hosted on the game's promotional website shows Jason Duval robbing a 24/7 from the inside, giving the clearest look yet at how the chain's interiors are being staged in Leonida.

The chain as a whole draws on 7-Eleven. For Grand Theft Auto VI specifically, the Key Lento branch is modelled on a real Circle K location in Key Largo, Florida. This continues a pattern from earlier entries: the Downtown store in Grand Theft Auto IV was built to resemble a since-closed Price Mart supermarket that once stood in Downtown Brooklyn, New York.

24/7 could not be entered in Grand Theft Auto IV itself, but its stores functioned as Scratch Cards vendors in the handheld companion title Chinatown Wars. The Star Junction branch had two ATMs inside it, and The Exchange branch had two more, and the chain was one of the sponsors of the in-game television program I'm Rich. A defunct location in Schottler still carries a 24/7-style sign reading "Twenty Four Seven", with several letters missing or flipped so that it spells out "Twat Furs", one of Rockstar's recurring sexual jokes.

Grand Theft Auto V made a number of 24/7 locations enterable, some of them attached to gas stations. Counters sell three snack brands, Ego Chaser, P's & Q's and Meteorite, which restore player health, alongside ECola and Sprunk vending machines. Customers can shoplift a single item for a one-star wanted level or rob the whole till outright.

In Grand Theft Auto Online the same snacks, along with drinks and cigarettes, go into the player's inventory instead of being used immediately, so they can be saved for later. The Arena War update tied the chain to a fictional soda called Big Chug, advertised during that mode as a 24/7 product. Certain 24/7 branches also became the setting for Shop Robbery random events added with the Los Santos Drug Wars update.

Outside the Sandy Shores branch in the enhanced version of Grand Theft Auto V, between one and three stray cats reliably appear. Clerks, particularly a Chinese cashier voiced for the role, warn customers with lines like being watched on camera. A separate oddity: if an NPC attacks the player inside a 24/7, the game still ejects the player and applies a wanted level, and it isn't clear whether that response is intentional.