REC 356 / 356 · Leonida atlas

Zirconium

Automotive manufacturer ST · Statewide

Zirconium is an American automaker of the GTA series whose name and logo signal flashy but cheap vehicles, zirconium being the stuff of imitation diamonds. Only three of its models have appeared, the Stratum station wagon and the Journey and Journey II motorhomes, and as of 2008 the firm is presumed headquartered in Liberty City's Zirconium Building, itself modeled on the Chrysler Building.

Audio Name Error

Grand Theft Auto IV’s audio assets spell the marque “Zireonium,” rather than Zirconium, and the police scanner uses the same pronunciation. An unused Grand Theft Auto V sound clip retains the error. It seems to have been recorded before the pronunciation was corrected.

Proposed Industry Parallels

Zirconium has been interpreted as a nod to Diamond-Star Motors, the former American-Japanese joint venture of Chrysler Corporation and Mitsubishi Motors. This is a proposed reference, not a confirmed lineage. Another reading connects it loosely to the now-defunct Saturn Corporation. That comparison rests on the Stratum’s limited resemblance to the Saturn SW, while “Stratum” also evokes the Saturn name. Its Japanese-styled cues fit a suggested joke about the view of Saturn as a plain General Motors imitation of Japanese cars.

Eagle provides a further Chrysler-related comparison. This former Chrysler subsidiary was introduced largely to challenge Saturn, and it offered several station wagons that did not last long. The Stratum’s description on Southern San Andreas Super Autos in Grand Theft Auto Online may point to those Eagle wagons. Diamond-Star supplies the American-Japanese corporate parallel, while Saturn and Eagle supply the wagon and market-competition comparisons.

Media

Zirconium on the GTA Wiki

Third-party hosted
Zirconium — image from the GTA Wiki
Image via GTA Wiki (Fandom), CC BY-SA 3.0
Zirconium — image from the GTA Wiki
Image via GTA Wiki (Fandom), CC BY-SA 3.0

Location data via GTA Wiki (Fandom), CC BY-SA 3.0. Summary text is our own editorial writing.

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