REC 178 / 357
Lure & Reel
Fishing tackle manufacturer ST · Statewide Shown officially
Lure & Reel is a fishing tackle manufacturer due to appear in Grand Theft Auto VI. Four of its fishing rods stand for sale inside Uncle Jack's Liquor in the first trailer, and the full brand name later shows up on a sweater decal worn by Jason Duval in an official screenshot with Cal Hampton. Its logo resembles that of the real tackle maker Berkley.
Rods inside Uncle Jack’s
Lure & Reel is a fishing-tackle manufacturer due in Grand Theft Auto VI. Trailer 1 stages four of its rods for sale inside Uncle Jack’s Liquor—the Port Gellhorn liquor store that later sits in Crossroad Park Minimall—before any outdoor tackle shop is named.
An official screenshot with Cal Hampton and Jason Duval later shows Jason in a sweater carrying the full Lure & Reel wordmark, confirming the brand beyond the anonymous rod blanks.
Berkley-style tackle mark
The logo reads closest to Berkley, the real tackle maker. No catalogue of lure models, rod lengths, or cast ratings has been published; the brand exists as product dressing and apparel chrome for now.
Media
Lure & Reel on the GTA Wiki
Location data via GTA Wiki (Fandom), CC BY-SA 3.0. Summary text is our own editorial writing.
